Description
Riding through the dynamic streets of Tokyo, on the job or just on the go: the C-Hold keeps everything in place for you. The C-Hold is designed to hold a water bottle, umbrella, wallet, keys, phone or so many other things you need to take with you. Whe
Brand
ULAC
Driven by the guiding principle “A bike lock is not just a bike lock”, the brand positions itself as a lifestyle brand for urban cyclists. Accordingly, the advertising campaigns illustrate how the locks are used by trend-conscious young people in everyday life. This approach is reinforced by the Lonely Riders Cult, a cycling community set up by ULAC under its own logo and which invites cycling enthusiasts to exchange ideas. In addition, the brand also has a strong social media presence and it partners with many international influencers, artists, local bike shops and cycling events to further strengthen the brand’s image in the cycling community.