Brand
Merida
MERIDA bikes are still very much ‘made by hand’ and that process starts with the many individuals who make up our highly skilled R&D team. From marathon racer to bike packing enthusiast, from track specialist to Enduro lover and from semi-professional road racer to ironman competitor, our team does not only bring experience and knowledge in their corresponding fields to work in the morning but also the undisputed love for everything bike, and the unstoppable desire to make ever better bikes. Our team accompanies the birth of a new bike from the conceptual beginning, all the way through the development stages and onto the production process. But the development does not stop there, as small improvements and upgrades are constantly looked at and integrated when possible.
